Course curriculum

  • 1

    Welcome to Circular Start - Ideation!

    • About this course

    • Ideation - Overview

    • Supporting Resources

  • 2

    Unit 1 - Sustainable Development

    • What is Sustainable Development (Part 1)?

    • Videos on Sustainable Development

    • What is Sustainable Development (Part 2) and the "Doughnut economics"?

    • Reflection Exercise - Doughnut Economics

    • Sustainable Development Goals (SDGs) and the role of business

    • Reflection Exercise - SDGs and the role of businesses

    • Key Takeaways

    • Recommended Resources

    • References Unit 1

  • 3

    Unit 2 - The Circular Economy

    • Introduction to the Circular Economy

    • Videos on Circular Economy

    • Strategies within the transition towards circularity

    • Reflection on strategies towards circularity

    • Examples for circularity strategies

    • Reflection on examples for circular strategies

    • Key Takeaways

    • References Unit 2

  • 4

    Unit 3 - Value

    • The concept of value in a Circular Economy

    • Video about the different forms of value

    • Reflection on different forms of value

    • The concept of uncaptured value

    • Value creation in a Circular Economy: the Value Hill

    • Videos about different forms of value along the life cycle

    • Capturing opportunities - the Value Mapping Tool

    • Reflection on value opportunities

    • Key Takeaways

    • Recommended Resources

    • References Unit 3

  • 5

    Unit 4 - Circular Business Models and Strategies

    • Introduction to Circular Business Models and Strategies

    • Video about companies that share their experience

    • Circular start up business models

    • Reflection on Circular Business Models

    • Circular business strategies according to Value Hill

    • Key Takeaways

    • Circular Business Strategies and their relation to the resource flow

    • Reflection on value capturing

    • Circular Business Strategies and their relation to business models

    • Reflection on Circular Business Strategies

    • Key Takeaways

    • Recommended Resources

    • References Unit 4

  • 6

    Unit 5 - Economic Opportunities and Financial Implications

    • Financial Implications on Circular Economy

    • Video about what will it take to finance the Circular Economy

    • Main benefits arising from applying Circular Economy principles

    • Video about how the financial world is investing in the Circular Economy

    • Financial challenges and possible solutions

    • Reflection addressing circular business associated risks

    • Financial tools

    • Reflection on financial tools

    • Key Takeaways

    • Recommended Resources

    • References Unit 5

  • 7

    Unit 6 - Analysis of circular and sustainable Business Models

    • Introduction to the Business Model Canvas

    • Reflection on the Business Model Canvas

    • Business Model Canvas adaptations to integrate circularity and sustainability

    • Key Takeaways

    • Reflection on the CircularStart Business Model Canvas

    • Recommended Resources

    • References Unit 6

  • 8

    Unit 7 - The Circularity Performance

    • Life cycle thinking applied to products, services and business

    • Videos about life cycle thinking

    • Reflection on the life cycle of products

    • Sustainability impacts along the life cycle

    • Website: Design students focusing on LCA

    • Reflection on environmental impacts

    • Reflection on social impacts

    • Reflection on economic impacts

    • Indicators defining the path for circularity

    • Key Takeaways

    • References Unit 7

  • 9

    Unit 8 - Customer segments

    • Delivering value - to whom?

    • Customer segments

    • Market Forces

    • Innovative forms of consumption

    • Video about how to design a sustainable business model

    • References Unit 8

  • 10

    Unit 9 - Circular Business Model and Value Proposition

    • Competing on existing markets or discovering new ones (part 1)?

    • Videos on the blue ocean strategy

    • Competing on existing markets or dicovering new ones (part 2)?

    • Reflection - Blue Ocean of sustainability and circularity

    • Guiding principles to integrate circularity

    • Reflection - elements of a Value Proposition

    • Example of a Circular Value Proposition

    • Key Takeaways

    • References Unit 9

  • 11

    Final Quiz

    • Test your knowledge about this module!