Course curriculum

  • 1

    Welcome to Circular Start - Implementation!

    • About this course

    • Implementation - Overview

    • Supporting Resources
  • 2

    Unit 1 - Introduction to communicating circularity

    • Why is communicating circularity important?

    • Videos on Circular Economy and consumer mindset

    • Reflection on the benefits of communication

    • Principles of communication for circular economy

    • Avoid "greenwashing"

    • Video about Greenwashing examples

    • Key Takeaways

    • Recommended Resources

    • References Unit 1
  • 3

    Unit 2 - Defining a communication strategy for circular economy

    • Communication strategy for circularity

    • Reflection on channels for communication

    • Develop a communication strategy step-by-step

    • Reflection on measuring the success of communication

    • Circular Economy pitch

    • Reflection on the CE pitch

    • Videos about the Circular Economy Pitch

    • Marketing approaches for a circular economy

    • Reflection on benefits vs. costs

    • Key Takeaways

    • Recommended Resources

    • References Unit 2
  • 4

    Unit 3 - Tools to communicate circularity

    • Introduction to circular communication tools

    • Reflection on CE Communication Canvas

    • Cradle to Cradle Certification

    • Website: Cradle 2 Cradle Certification

    • European Tools

    • ISO labels

    • Ecolabel Index website

    • Key Takeaways

    • Labelling circularity

    • Incorporation of Circular Aspects into Product Design and Labelling: Consumer Preferences

    • Reflection on the benefits of communication

    • Recommended Resources

    • References Unit 3
  • 5

    Unit 4 - Monitoring your circular business model and your organization

    • The purpose of monitoring

    • Reflection on the importance of monitoring

    • Applying indicator systems for the Business Model

    • Reflection on performance assessment

    • Maintaining and adjusting the Business Model

    • Reflection on business adjustment

    • Key Takeaways

    • Recommended Resources

    • References Unit 4
  • 6

    Final Quiz

    • Test your knowledge about Implementation!